Overconfident? Blame It On The “Spotlight Effect”

Overconfident? Blame It On The “Spotlight Effect”

Have you ever dropped some ketchup or food on your pants or shirt & then tried to avoid people all day in fear that they would notice? If so, you have demonstrated the power of the “spotlight effect”; a social phenomenon that allows you to believe people are paying more attention to you than actually are.

This same phenomenon occurs in business life too. Most commonly it’s found in companies who believe more people are paying more attention to their advertising than actually are, thinking all their followers on social are reading all their content, & believing everyone is reading their promotional emails.

What’s really happening is no one is paying as much attention to you as you think. Please remember this.

If you’d like a helpful visual; please draw a full circle on a sheet of paper. Draw a smaller circle inside the first and continue drawing circles inside each other much like the rings on a dartboard. See that little small circle, the bullseye? That’s the attention you’re really getting. Just a smidgen of the bigger circle.

I think everyone will read this.

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