70% of YouTube videos go unwatched.
Less than half of Facebook users log into their account every day.
Most Facebook posts only last 20 minutes in someone’s Facebook feed before other paid feed posts send it on its merry way before most even saw it.
90% of viral content that happened online were catapulted by offline media.
Less than 5% are active on social media. Most just listen.
Social media was responsible for just 1% of Black Friday sales in 2013.
As many as 60% of accounts on social media are fake ones.
Less than a third of the world has ever followed a brand on social media.
Facebook’s revenue comes from ads. As does Google, twitter, & LinkedIn.
Less than 6% of B2B buyers are active on social media.
Most successful campaigns on social media are funded lavishly by offline media & celebrity endorsements.
YouTube’s biggest audience is 12-17 year olds.
#1 reason people use social media…to socialize
I felt like sharing the real facts that we don’t often hear. Social media alone is not the marketing messiah.