With all that it has to offer, the internet has become so intertwined in our daily lives that it is hard to imagine a time without it. Whether you are checking on stock performance, completing banking tasks, booking travel, emailing your boss, ordering groceries online, or simply playing a game, your daily life would be…
How to Get Better Results by Targeting the Most Precise Audiences Marketing is about people, but most marketers don’t reach people. Not because they don’t want to, but because it’s incredibly difficult. Businesses know their content reaches a particular IP address, device or cookie, they just don’t know the real person behind it. What?…
From Space travel to self-improvement these thinkers are shaping the way we interact with our environment – and the world itself. 1. Elon Musk The American entrepreneur and businessman behind PayPal, SpaceX and Tesla Motors, Elon Musk, has continually been on the forefront of disruption. With hands in the energy, auto, telecommunications, transportation, infrastructure, aerospace,…
Digital technologies have changed the way we market our goods and services. We can target specific audiences, get detailed tracking information, and optimize ads like never before. One of the main ways companies generate leads and new business in this digital era is through online marketing platforms. Companies invest billions of dollars in online…
Will you pay attention long enough to finish this article? According to a Microsoft study, our attention spans have fallen from twelve seconds to a paltry 8 seconds since the year 2000. Attention is a main ingredient for effective advertising because before consumers can be influenced by advertising they need to first be paying attention.…
For the past year, innovators like Elon Musk (Tesla) & Mark Zuckerberg (Facebook) haven’t stopped talking about artificial intelligence (A.I.) and Machine Learning (ML). Facebook recently hired a former IBM executive, who innovated Watson. You may recall Watson gained national popularity when it wowed the tech industry and claimed a corner of U.S. pop culture…
Disruptive innovations are like missiles launched at your business. For two decades, we’ve watched missile after missile take aim and destroy its target: Uber, Lyft, and other car-sharing apps are giving traditional taxi companies a reason to take cover. Airbnb and HomeAway are doing the same for the hotel and motel industry. Travel websites such…
A.I. Marketing Breakthrough: Meet Aubry Individuals have already started to adopt “artificial intelligence.” A recent study from Strategy Analytics showed the number of intelligence devices like Amazon’s Alexa and Google’s Home shipped is up 300%. Apple’s intelligence machine Siri has been used by 98% of iPhone users. A.I. (artificial intelligence) has disrupted the way…
Q: How Can I Create A Better Sales Culture in My Company? A: These are the top five ways to move towards creating a better sales culture in your company: Change the way you talk about your sales staff –There is no business without a sale. Hold up your sales achievers with reverence and respect. That…
Q: Very few respond to my email, social, or marketing campaigns. What’s going on? A: Have you ever dropped some ketchup or food on your pants or shirt & then tried to avoid people all day in fear that they would notice? If so, you’ve demonstrated the power of the “spotlight effect”; a social phenomenon that…