How to Market Directly to Your Site Visitors – AubryID

Business to consumer (B2C) companies like yours invest hundreds of thousands and/or millions of dollars per year driving traffic to their website. The trouble is, about 95% of your website visitors don’t take any action or convert on the first visit. Not only do most of your site visitors not take any action on your…

Mobile Search Disruption: The Disruption Series

Mobile Search Disruption: The Disruption Series

It goes without saying that with the rising use and popularity of smartphones, mobile searching has also increased. The use of mobile internet searching has grown significantly in the last several years. In the 4th quarter of 2013, mobile search traffic in the United States represented about 34 percent of all internet search traffic. In…

Big Data Disruption: The Disruption Series

Big Data Disruption: The Disruption Series

We know that the internet has disrupted and changed the shape of how we communicate on a local, national, and global scale. While big data has a lot in common with the internet, it marks something different; the transformation of how we process the information we receive. Over time, big data has the ability to…

Predictive Modeling Disruption: The Disruption Series

Predictive Modeling Disruption: The Disruption Series

Simply put, predictive modeling, also known as predictive analytics, machine learning, or data mining, is a practice used to analyze current and past behaviors and trends in order to predict future facts or unknown events. It is based on the concept that past behavior or outcomes predict future behavior or outcomes. The goal of predictive…

Smartphone Disruption: The Disruption Series

Smartphone Disruption: The Disruption Series

Our society was dramatically changed by the capability and availability of a simple cell phone in the late 1990s and early 2000s. The cell phone gave us a lot of freedom, convenience, and even feelings of safety and security. Little did we know that the cell phone would grow into a small limitless computer that…

Social Media Disruption: The Disruption Series

Social Media Disruption: The Disruption Series

For well over a decade now, social media has changed the way we connect, interact, communicate, and even the way we see ourselves and others around us. According to Emran Mian, the Director of Social Market Foundation,  social media brings to light the “actual diversity and plurality of opinions.” Prior to 2006, only about 10…

Online Retail Disruption: The Disruption Series

Online Retail Disruption: The Disruption Series

It wasn’t all that long ago that when you needed groceries, you went down to the nearest grocery store and did your shopping. If you needed clothes, you got yourself to your local department or discount store or even placed a mail or phone order with your preferred catalog company. Then you waited for your…

Texting Disruption: The Disruption Series

Texting Disruption: The Disruption Series

Texting or SMS (short message service) messaging, used to be an activity that only the tech-savvy participated in. Today, its rise in use has made millions of Americans masters of a relatively new communication tool. Text messaging offers many benefits. It allows our communication to be more direct and succinct and saves time. Texts can…

Search Engine Disruption: The Disruption Series

Search Engine Disruption: The Disruption Series

Prior to the mid-late 1990s, if you needed to research a topic, you likely went to your local or school library. Here you would thumb through the card catalog to find books on your given topic, look through an encyclopedia, or even find a magazine that covered what you were researching.   If you wanted…

Email Disruption: The Disruption Series

Email Disruption: The Disruption Series

While face to face and verbal communication are often ideal, written messages have been an important part of many cultures and societies for centuries. These messages have allowed us to connect with people that are not physically near to us and to express ourselves in different ways. Thirty years ago, the way in which the…