Marketers know that getting the attention of enough consumers, who are actually in the market for what they sell, is becoming increasingly difficult.
Progressive marketers know that today’s consumer completes dozens, sometimes hundreds, of behaviors before they make a purchase. They know real-time buying behavior trumps historical data, gut instincts, speculation and are looking for more ways to reach consumers at the exact moment they’re preparing to buy. Google refers to it as the “zero moment of truth.” That moment in the buying process when a consumer researches a product prior to purchase. But, placing your brand in front of a consumer at that zero moment of truth is challenging. Remarketing and retargeting are effective methods but both have disadvantages. Predictive modeling is a compelling and productive strategy but its also not without limitations.
Now, pioneering marketers can zero in on who is preparing to buy what they sell using A.I. & ML.
Aubry is a ground-breaking AI technology that collects and analyzes behaviors, in real-time, and identifies those individuals preparing to buy what you sell. Aubry creates the “Active Buyer Data” revealing the buyer name, physical address, email, and phone number. You can then market to those active buyers across various channels-Facebook, Twitter, Google AdWords, YouTube, LinkedIn, Pinterest, Email, Mail, and Phone.
The result? In a nutshell, more people buying from you instead of your competition. Specifically, lower costs per click, higher click through rates, and increased sales conversions.
Aubry’s active leads gives you the power of knowing something your competition doesn’t:
1 Know the full contact info of who’s active in the market right now preparing to buy
2 Know the full contact info of who’s on your website without them opting in to anything
3 Know which of your CRM leads is STILL active and preparing to buy
4 Know which of your past customers are BACK in the market preparing to buy