Mobile Search Disruption: The Disruption Series

Mobile Search Disruption: The Disruption Series

It goes without saying that with the rising use and popularity of smartphones, mobile searching has also increased. The use of mobile internet searching has grown significantly in the last several years. In the 4th quarter of 2013, mobile search traffic in the United States represented about 34 percent of all internet search traffic. In…

Big Data Disruption: The Disruption Series

Big Data Disruption: The Disruption Series

We know that the internet has disrupted and changed the shape of how we communicate on a local, national, and global scale. While big data has a lot in common with the internet, it marks something different; the transformation of how we process the information we receive. Over time, big data has the ability to…

Predictive Modeling Disruption: The Disruption Series

Predictive Modeling Disruption: The Disruption Series

Simply put, predictive modeling, also known as predictive analytics, machine learning, or data mining, is a practice used to analyze current and past behaviors and trends in order to predict future facts or unknown events. It is based on the concept that past behavior or outcomes predict future behavior or outcomes. The goal of predictive…

Smartphone Disruption: The Disruption Series

Smartphone Disruption: The Disruption Series

Our society was dramatically changed by the capability and availability of a simple cell phone in the late 1990s and early 2000s. The cell phone gave us a lot of freedom, convenience, and even feelings of safety and security. Little did we know that the cell phone would grow into a small limitless computer that…