Email Disruption: The Disruption Series

Email Disruption: The Disruption Series

While face to face and verbal communication are often ideal, written messages have been an important part of many cultures and societies for centuries. These messages have allowed us to connect with people that are not physically near to us and to express ourselves in different ways. Thirty years ago, the way in which the…

Internet Disruption: The Greatest Disruptions of this Generation Series

Internet Disruption: The Greatest Disruptions of this Generation Series

With all that it has to offer, the internet has become so intertwined in our daily lives that it is hard to imagine a time without it. Whether you are checking on stock performance, completing banking tasks, booking travel, emailing your boss, ordering groceries online, or simply playing a game, your daily life would be…

People Based Marketing

People Based Marketing

How to Get Better Results by Targeting the Most Precise Audiences Marketing is about people, but most marketers don’t reach people. Not because they don’t want to, but because it’s incredibly difficult. Businesses know their content reaches a particular IP address, device or cookie, they just don’t know the real person behind it.   What?…

Masterful Minds of Our Generation

Masterful Minds of Our Generation

From Space travel to self-improvement these thinkers are shaping the way we interact with our environment – and the world itself. 1. Elon Musk The American entrepreneur and businessman behind PayPal, SpaceX and Tesla Motors, Elon Musk, has continually been on the forefront of disruption. With hands in the energy, auto, telecommunications, transportation, infrastructure, aerospace,…

Will Google + Facebook Swallow Your Industry’s Profits ?

Will Google + Facebook Swallow Your Industry’s Profits ?

Digital technologies have changed the way we market our goods and services. We can target specific audiences, get detailed tracking information, and optimize ads like never before.   One of the main ways companies generate leads and new business in this digital era is through online marketing platforms. Companies invest billions of dollars in online…