Marketing in The Glance Generation

Marketing in The Glance Generation

Will you pay attention long enough to finish this article? According to a Microsoft study, our attention spans have fallen from twelve seconds to a paltry 8 seconds since the year 2000. Attention is a main ingredient for effective advertising because before consumers can be influenced by advertising they need to first be paying attention.…

A.I. Disruption: Could This Impact Your Business?

A.I. Disruption: Could This Impact Your Business?

For the past year, innovators like Elon Musk (Tesla) & Mark Zuckerberg (Facebook) haven’t stopped talking about artificial intelligence (A.I.) and Machine Learning (ML).  Facebook recently hired a former IBM executive, who innovated Watson. You may recall Watson gained national popularity when it wowed the tech industry and claimed a corner of U.S. pop culture…

A.I. is here, and it’s been labeled the 4th industrial revolution.

A.I. is here, and it’s been labeled the 4th industrial revolution.

Disruptive innovations are like missiles launched at your business. For two decades, we’ve watched missile after missile take aim and destroy its target: Uber, Lyft, and other car-sharing apps are giving traditional taxi companies a reason to take cover. Airbnb and HomeAway are doing the same for the hotel and motel industry. Travel websites such…