The “Only” Four Ways To Grow Your Business

The “Only” Four Ways To Grow Your Business

How many ways are there to grow a business? If you said more than four please keep reading. I want to make it simpler for you. There are only four ways to grow a business. Just four. Not dozens, not hundreds, but less than a handful. The “only” 4 ways to grow: Increase the number…

Overconfident? Blame It On The “Spotlight Effect”

Overconfident? Blame It On The “Spotlight Effect”

Have you ever dropped some ketchup or food on your pants or shirt & then tried to avoid people all day in fear that they would notice? If so, you have demonstrated the power of the “spotlight effect”; a social phenomenon that allows you to believe people are paying more attention to you than actually…

Would You Fail The Marshmallow Test?

Would You Fail The Marshmallow Test?

We are not, as human beings, naturally inclined to enjoy delayed gratification. This is evidenced by one of the most influential behavioral studies in modern history: The Stanford Marshmallow Experiment. This study on deferred gratification was conducted in 1972 by psychologist Walter Mischel of Stanford University. The participants in the study were preschool children aged…

10 Most Expensive Business Myths

10 Most Expensive Business Myths

1. We’ve tried everything. To gain some perspective, grab a piece of paper and write down everything you’ve tried to grow your business before. Rarely is it ever over 20 things. Soon, you’ll realize that you haven’t tried everything and you’ll be open to other ways. Secondly, if you have tried things how long did…